SEO for a Home Contractor in Des Moines, Iowa

For this Des Moines remodeling contractor, experience was never the problem. He had spent years building a strong reputation in a competitive industry, but his online presence had not received the same attention. In a saturated local market, relying on referrals and a basic website was no longer enough to consistently reach homeowners actively searching for remodeling services. We began with foundational SEO, optimizing the website page by page to improve technical structure, keyword targeting, content, metadata, and overall search visibility. Once that foundation was in place, we moved into an ongoing SEO strategy designed to strengthen his authority and keep the site performing as search continues to evolve.

Through a monthly SEO retainer, we manage technical and indexing issues, publish two optimized blog posts each month, build additional service-focused content, and continually expand the site's depth around the topics his potential customers are actually searching for. We also optimized his Google Business Profile to strengthen local visibility and drive more calls, clicks, and discovery from nearby homeowners. Within a year, the business grew to approximately 30,000 search impressions per month, gained visibility in AI-powered search experiences, and saw continued growth in Google Business Profile engagement and other key conversions. More importantly, the traffic is intentional. The strategy is designed to reach high-intent homeowners who are actively researching contractors and are much closer to making a hiring decision, turning SEO from a visibility exercise into a reliable source of qualified leads.