Dum Dee Soaps

“I want Alice in Wonderland whimsical but soft and soapy for our skincare brand.”

DumDee Soaps knew they wanted a strong Alice in Wonderland theme, but the exact direction took a lot of brainstorming, collaboration, and fine-tuning. We settled on a gentle, watercolor theme with animals and bubbles being the common thread that weaves elements together. A range of colors in the palette allows for consistent product packaging for different product lines and scents.